The first few seconds of decision making, particularly regarding snap judgments, are pivotal. If a speeding car is hurtling towards you, how do you think you'd react? It's unlikely that you'd weigh up your options and compose a pros-and-cons list. How often have you heard the phrases, "Trust your instincts," or "When you know, you know?" Finally, it shows us that it's possible to make controlled and educated snap decisions. Secondly, it provides advice and examples of when to use unconscious, over conscious thinking. Firstly, it explores the first few seconds that it takes to come to a decision. Using a series of stories, and a broad range of case studies, Malcolm Gladwell gives us examples that illustrate how making quick, intuitive snap judgments can be beneficial.īriefly, the purpose of Blink is threefold. Perhaps, judging a book by its cover isn't such a bad thing after all.īlink offers insight into what happens during the fleeting moments, that it takes us to make a snap judgment.
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